I know that all small businesses and start up’s have to keep an eye on the pennies and make the most of any expenses they make – which I hope includes some marketing – that’s why I want to open your eyes to the world of email marketing and help you to make the most of the contacts you already have.
There are a number of online resources that you can use to reach your customers and convert ‘one offs’ to valued returning customers. The first and most important thing to remember when using email to reach new audiences and communicate to existing customers is to speak to them about the things they are interested in hearing about – this is where something called segmentation comes in.
Segmentation helps you to breakdown your audience into different groups and make sure that you are talking to the right group about the right things.
In most blogs and lessons about marketing the word ‘journey’ will pop up a lot. This describes the path that your customers take from the first time they visit your shop or website, to when they make their first purchase, and carries on afterwards to maintain your relationship with them. Audience segmentation can help you direct their journey and increase your ability to gain their loyalty.
Mail Chimp is one free and easy to use systems that I would recommend and that could help you on your email marketing journey.
MailChimp is an easy to use email marketing system that allows you to create your own template and personalise it to your business. The system also helps you reach the right people with the right message through it’s mailing list and segmentation systems. For a small fee you can opt to remove Mail Chimp branding from the bottom of your emails, but this is a recognised and well used platform so if you don’t have a big budget you might not need to do this.
See I told you email marketing doesn’t have to cost the earth!
If you would like my help in setting up a customer journey that works or to identify your different audiences, please drop me a line at firstname.lastname@example.org, I’d be happy to help.